Using stats to optimize your profile

When you log-in to your Direct.me profile editor at the top click 'Stats', to visit you most update analytics. This article, will walk you through how to use Stats.

What counts as a View?

A view is every time your Direct.me is viewed. This could also be considered as how many times your Direct.me link has been clicked. For example, if 1 visitor lands on yourDirect.me once, that is counted as 1 view. If that visitor visits your Direct.me another 3 times, that is another 3 views which now equals 4 views. If 100 visitors land on your Direct.me 2 times, then your views count will be 200.

Click Analytics

You can also see a count of how many times each of your different links have been clicked, by clicking the chart icon beneath each individual link. 

What counts as a Click?

A click is when a visitor clicks on one of your links. For example, if a visitor on your Direct.me clicks on 3 different links, your click count total would be three, but you can see exactly which links they are clicking in the dropdown Analytics on each link.

Did you know? On average, each visitor to a Direct.me clicks 1.8 links - almost double the amount of engagement you get with a single link in bio.
The chart at the very top of the Links tab in your Direct.me admin shows your Lifetime Direct.me Views. It also shows your Lifetime Clicks along with views and clicks per day, for the past 7 days or the past 28 days.

How you can use your Analytics insights

Keep track of your Views and Clicks and you'll be able to work out which calls-to-action are getting your audience onto your Direct.me page, and which links they're engaging with when they get there. 

Try moving less popular links further up your Direct.me, or deleting them if they don't perform. Test out different copy on your buttons and see how that changes the View count. Before long, you'll become accustomed to making content decisions based on how your links perform.

Advanced Analytics

You get an extra layer of insight into how your Direct.me is performing. You'll find your Analytics at the top of the Links tab in Admin. The first view shows you the total lifetime Clicks, Views, and Click-Through Rate % ('CTR').

This shows you the number of Clicks (green), Views (purple), and CTR (blue) over the last 7 days. You can also toggle the chart to show the last 31 days. The dates here are shown in US format, with a month followed by the date. 

Analyze specific links

You can also see the lifetime performance of each individual link, along with Clicks, Views, and CTR for the last 7 days. This can really help you pinpoint the engagement and hone your content strategy accordingly. This is a great way to measure the performance of your links on a daily basis.

What is 'CTR'? CTR stands for Click Through Rate. It is a way to measure the performance of your links, by telling you the percentage of views that resulted in a clicked link. If your CTR is 52%, then 52% of your views resulted in a click of one of your links. CTR is calculated by dividing the number of clicks by how many views your profile has received. So if you have received 1,000 clicks and 2,000 views, your CTR would be 50% (2000/1000x100).


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Updated on: 26/01/2021